Research.
Not hype.
One product at a time. Each tied to a real training need and a flavor worth remembering. No proprietary blends. No shortcuts. No launch date until it's right.
01
Label = Formula
No proprietary blends. No label math. What's listed is what's in the bag, at the dose the published research actually supports.
02
Flavor-First R&D
Developed directly from the source, not approximated from a brief by someone who didn't grow up reaching for these things in a kitchen.
03
One at a time
No product line bloat. Each formula ships when it earns its place. The first one sets the standard everything after has to meet.
First Up · 01
OG Yogurt
Creatine Monohydrate.
Creatine.
...but make it Cultured.
That small rounded bottle in every Asian family's fridge. The one everyone reached for without thinking twice. Cool, lightly tart, quietly sweet. It doesn't announce itself. It just fits.
Creatine monohydrate is the most researched performance supplement on the market. We're not reinventing the molecule. We're building the version we actually want to take: one that doesn't taste like powder dissolved in water and doesn't come in a tub designed for a sport you don't play.
Five grams. Every day. Tastes like the drink that was already part of the routine.
Sweetened with stevia and monk fruit. No FD&C dyes. No filler. Nothing on the label that isn't in the bag. Flavor developed to the standard of the original, not approximated.
Product specs · First batch
Type
Creatine Monohydrate
Dose
5g per serving
Flavor
OG Yogurt Drink
Sweetener
Stevia + monk fruit
Dyes
None
Filler
None
Status
R&D · Waitlist open →
Timeline
Late 2026
Behind the Formula
Built in the lab.
Tested at the source.
Flavor starts from a real reference — precision scale, hand-mixed in the bottle it's meant for. Then it goes to the supplier in Taiwan to be refined against the original.
No brief sent to a flavor house. No approximation from a spec sheet. The reference is the actual drink, and the standard is whether it matches.
Taiwan · flavor development
Directions, Not Dates
What's being
considered next.
Not commitments, just where R&D attention goes once the first batch ships. The pantry is deep.
02 · Protein
Azuki Red Bean Milk
The earthy sweetness of azuki. Every Asian bakery, every mochi, every bowl of shaved ice. A flavor worth doing right.
A direction, not a date
03 · Protein
Black Sesame Mochi
Nutty, deep, unmistakably familiar. Black sesame has a complexity nothing else matches. The texture memory is the whole point.
A direction, not a date
Free · Open Access
The tools
behind the training.
Built to solve real problems during my own training — joint load calculator, pace efficiency tools, training load estimator. No sign-up. No paywall.
Open tools ↗- Joint Load Calculator Free
- Training Load Estimator Free
- Pace Efficiency Calculator Free
- More added as built Open
Founding Members
Be first.
Shape what's next.
Waitlist gets first access, full formulation rationale, and launch pricing. It ships when it's right.
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